The hottest foreign trade enterprises in Shenzhen

Shenzhen's foreign trade enterprises had a hard time in the first half of the year, and the export situation in June was particularly cold.

according to a recent interview, many foreign trade enterprises had a difficult life in the first half of the year, and the second half of the year was not optimistic. The picture is taken in Yantian port in March this year. Photographed by Chen Ximing of Shenzhen business daily

[editor's note]

this year is more than half the time. How about the economic performance of Shenzhen in half a year? Which industries face severe challenges? Which industries are popular against the market? This newspaper specially launched the column "Shenzhen Economic 'China News'" to introduce this situation to readers

yesterday, I learned about Shenzhen's foreign trade exports in the first half of the year from Shenzhen customs. The person in charge of the Customs said that China's foreign trade exports in June were US $174.32 billion, a year-on-year decrease of 3.1%. The specific data of Shenzhen's foreign trade exports in June cannot be released for the time being, "but it is certain that Shenzhen's data also fell year-on-year."

"not long ago, we just did a survey. The overall export situation of some foreign trade enterprises in Shenzhen in the near future is worse than the national export data." Zhong Jian, Secretary of the Party committee of the school of economics of Shenzhen University, said. According to the foreign trade index report of small and medium-sized enterprises in the Pearl River Delta in the first half of 2013 released by Shenzhen one touch, the export growth rate of small and medium-sized foreign trade enterprises slowed down rapidly in the first half of this year, and the survival conditions of enterprises were difficult

in recent days, interviews with several foreign trade enterprises in Shenzhen have found that in the first half of this year, foreign trade exports were particularly "cold" in June, and the surrounding environment is still grim. Many enterprises have experienced a decline in foreign trade exports and difficult living conditions. They have said that the situation in the second half of this year is not optimistic. There are even foreign trade enterprises complaining that the order volume in the peak season in the first half of this year is not as much as that in the off-season

key factors

RMB appreciation squeezes corporate profits

affected by exchange rate fluctuations, rising labor costs, weather and other factors, Emmett's export situation in the first half of this year is severe, and its performance is facing great pressure. Xing Li, the administrative manager of the company's export business department, told that the company's external situation was not optimistic in terms of sales in the first half of this year. According to statistics, the number of electrical products exported from January to June 2013 decreased by about 200000 compared with the same period last year, and the turnover fell by HK $35 million to HK $40 million. She said, "in just three years from 2011 to 2013, the exchange rate of the US dollar against the RMB fell from 6.8 to 6.1, causing great pressure on export prices. At the same time, the increase in labor costs has also increased the pressure on enterprises' exports. At the beginning of this year, labor costs rose by 15% over the beginning of last year."

in addition, the weather is a direct factor affecting the company's electrical sales. Xing Li said that in the first half of this year, there were many rainy seasons in the sales market, and it began to be hot in June, which shortened the sales season. At the same time, it also led to a large inventory of vendors, resulting in a reduction of orders by about 200000 units in the first half of this year compared with the beginning of the year. The recession in Europe and the United States continued, resulting in a decline in purchasing capacity

many small and medium-sized foreign trade enterprises are also facing survival difficulties. According to the foreign trade index report of small and medium-sized enterprises in the Pearl River Delta in the first half of 2013 released by Shenzhen yidatong Enterprise Service Co., Ltd., in the first half of this year, the export growth rate of small and medium-sized foreign trade enterprises slowed down rapidly, and the survival situation of enterprises was difficult. In the first half of 2013, the export trade volume of small and medium-sized enterprises increased by only 3.70% year-on-year; The average prosperity index closed at 97.15, falling overall; The export price is generally lower than the average level of last year; The capital pressure index was stable and high, and the overall foreign trade situation of small and medium-sized enterprises in the first half of 2013 was not optimistic

for the reasons why the growth data of foreign trade exports of small and medium-sized enterprises fell sharply in the first half of 2013, Xiao Feng, deputy general manager of Datong, analyzed that exchange rate fluctuations were the key factor in the decline of foreign trade, which greatly squeezed the foreign trade profits of small and medium-sized enterprises; Although the core cost has not increased significantly, it is still high; Affected by the first two factors, small and medium-sized enterprises made the sample run to the upper jaw and go deep into the jaw at least 4/5 length. After that, the new orders of the industry shrank continuously for 3 months, and the profitability level fell all the way, with a worrying prospect

in fact, some foreign trade enterprises are having a hard time, especially in June, when foreign trade exports are particularly "cold". Yesterday, when I visited Huansheng Electronics (Shenzhen) Co., Ltd., I saw at the scene that the operating rate of the company's production workshop was lower than in the past. In an interview with this newspaper, the person in charge of the company said: "the operating rate in June is the lowest since February this year, about 70%, which is oneortwo% lower than that in January, mainly due to the recent reduction in orders."

according to the person in charge, the second half of the year is the peak season of the electronic product market. According to the current situation this year, there is still great uncertainty about the turnover in the second half of the year. "Huansheng electronics Shenzhen company mainly focuses on electronic manufacturing, and the decrease in orders is mainly due to the decrease in the orders of customers cooperating with the company under the influence of the sluggish foreign trade environment. At the same time, some customers' affiliated enterprises were short of orders in the second half of the year, and customers transferred our original orders to their own affiliated enterprises for production."

Shenzhen Jinye Wanbang Industrial Co., Ltd. also has less orders in the peak season than in the off-season. "In the first half of this year, our company's orders decreased by about 40% compared with the same period last year. Strangely, there were quite a lot of customers with intention to order at the Canton Fair this year, but few customers actually placed orders." In the face of this embarrassing situation of "big thunder and little rain", Luo Zhan, the general manager of the company, complained that the peak season of the ceramic product market is generally from June to August every year, but according to the current situation in June, the number of orders in the peak season this year is not as high as that in the off-season of the first half of the year. He said he was not optimistic about the company's exports in the second half of the year. He also revealed that his peers also believed that the export situation this year was very poor, and the export situation for the whole year would not be ideal

market forecast

it is difficult to be optimistic about the export situation in the third quarter

Zeng Xiaohua, Executive Deputy Secretary General of Shenzhen chamber of Commerce for import and export, said that according to his understanding, the export situation of member enterprises under the association is not very optimistic at present. At present, in addition to the continuous reduction of foreign demand orders, another reason for the problems faced by Shenzhen foreign trade enterprises is the instability of the RMB exchange rate, which leads foreign trade enterprises to be extra cautious when receiving orders. "The enterprise cannot receive the money immediately after receiving the order. When the enterprise is collecting money, it will be eaten by the unstable exchange rate."

he said that Bayer materials technology would use this flight laboratory to further improve its existing products and solutions, and that there were two reasons for the downturn in external demand. On the one hand, due to the European debt crisis, external purchase demand continued to decrease. On the other hand, foreign economies are recovering, and each country is protecting its own processing and manufacturing industries. "Foreign enterprises will first consider buying goods from their own countries." In recent years, the manufacturing industry in South America, Africa and other regions has developed rapidly, forming a competitive relationship with domestic trade exports. In addition, in recent years, the continuous rise in the prices of domestic raw materials, land and labor costs has put pressure on enterprises. Once enterprises have low profits, their competitiveness will be much weaker. Facing South America and Africa, they have lost obvious advantages in price. "

for the foreign trade export situation in the third quarter of the second half of the year, Zeng Xiaohua believed that, "The export situation in the third quarter of previous years was the most prosperous, because the annual Christmas orders had been basically in place by the third quarter. Although the data of the second quarter has not yet been released, I personally think the export of the third quarter may be in line with the friction coefficient of the friction material itself, which was actually determined by the formula and process in the second quarter. If it were not for the impact of Christmas orders, the export volume in the third quarter of this year might have declined. ”

"we just did a survey not long ago. At present, the overall situation of Shenzhen's foreign trade exports is worse than the national export data." Zhong Jian, Secretary of the Party committee of the school of economics of Shenzhen University, believes that in addition to the obvious lack of external demand, the overall situation of foreign trade is due to the loss of competitiveness of export products. "In addition, due to a series of reasons such as the high cost and financing difficulties of processing enterprises engaged in foreign trade, the profits are too low, and not many people are willing to do it."

in Zhong Jian's view, the current continuous downturn in foreign trade exports is not a short-term result, but a long-term accumulation. "In my opinion, China's foreign trade should actively explore the path of transformation 10 years ago. Until now, many favorable conditions for transformation have been lost. In the future, it is difficult for foreign trade exports to become the engine of the domestic economy." Zhong Jian said

"in the second half of this year, the export situation is still not optimistic." Zhong Jian told that under the influence of multi-layer pressure, the overall domestic economic situation is in a downward stage. In the second half of the year, there will be no fundamental improvement in foreign trade exports. At present, the overall trend is obvious, and there will be little change in the future