The hottest foreign robots cut prices to grab the

According to the statistics of the International Federation of robots, nearly 37000 industrial robots were sold in the Chinese market in 2013, accounting for about one fifth of the total global sales, becoming the world's largest robot market. Among them, 9500 robots are sold by domestic enterprises, accounting for 25.67%. The industry said that the acceptance of domestic brands has now increased, but the pressure has increased as foreign robots cut prices to grab the market

yesterday, more than 230 domestic industrial robot manufacturers gathered at the second high tech robot industry summit forum to discuss development plans

there is no need to blindly trust foreign brands

the company sold more than 600 industrial robots in 2013, with a sales target of 500 this year. At present, more than 300 orders have been completed. Li Wei, the sales manager of Guangzhou CNC, should choose the experimental speed and height of the experimental machine according to the performance of the product to be tested. The length of 16 and 20 should be adjusted according to the decorative board. According to the company, the controller and reducer in key parts have been developed, and the cost is controllable, so there is a price advantage. However, in some complex operating systems and solutions, we still need to use foreign key components, such as reducer, which accounts for 50% of the cost of our industrial robots

rapoo technology from Shenzhen is a system integrator in the field of industrial robots, and needs to purchase industrial robots in the industry. Deng Qiuwei, the general manager, said bluntly that 100% of his plan is based on imported robot parts. I have always been open to domestic robots, but no manufacturer is confident to give us products for trial

compared with blindly trusting foreign products, Deng Qiuwei emphasizes the proper use of products. We used a batch of ABB (Dutch industrial robot manufacturer) industrial robots to operate them. One month later, the robots died. Later, we learned that it was the improper use of motors

Zhang Xiaofei, chairman of senior robot, believes that a large part of the current domestic demand for robots comes from small and medium-sized enterprises. Robots are used to replace manual labor, and the cost can be recovered within a year or two. If we blindly pursue robots with high precision and high parameters and ignore cost performance, there may be a situation of waiting for death without robots and looking for death with robots

the best is not necessarily the most suitable. Some economical and practical robots for segmentation and professional fields can well meet the needs of most domestic small and medium-sized enterprises, and do not have to pursue expensive international brands

in fact, we can do 90% of Yaskawa (Japanese industrial robot manufacturer), but it takes time to cultivate the market. Chenpeizheng, deputy general manager of Huichuan technology operation control product line, said

domestic price advantage is challenged

if in the past few years, domestic robots can also attract users with cost-effective labels, then with the rapid layout of foreign industrial robots in the market in the past two years, but among them, enterprises should pay attention to: 1. The growth rate of automobile production and sales, which has the largest weight in the total industrial volume, is picking up; 2. The accumulated order volume of key enterprises in the machinery industry has warmed up, and this advantage is about to be lost

in recent years, almost every foreign robot manufacturer has a very cheap one to seize the market, which may be related to the popularity of domestic robots. Li Wei introduced

data show that more than 70% of China's new industrial robots rely on imports. Fanuc in Japan alone has a market share of 23% in China. In 2012, the sales growth rate of FANUC in Japan and KUKA in Germany in China exceeded 100%. In 2012, the sales volume of local brand robots was only more than 3000. Compared with the proportion of domestic and foreign robots in China's market, domestic independent brands are obviously at a disadvantage. Moreover, foreign robot enterprises adopt the strategy of dumping the whole machine at a low price and increasing the cost of maintenance spare parts to suppress domestic brands and further occupy the Chinese market

more and more domestic manufacturers find that their products lack obvious price advantages. A salesperson from a domestic robot manufacturer told that the price of core components was too high to reduce the cost of the whole machine

the tariff system is also a reason for affecting the price. Now the import of robots is duty-free, but the core components bought by domestic robot manufacturers have to be taxed, which is also a reason for the high price. Li Wei said that when the global production network of domestic machine talents continued to expand and began to grow explosively, a price war on the robot itself had begun

in the capital market, more people are optimistic about the direction of domestic robot system integration. The best robot manufacturers abroad are doing integration, and automation integration is the most advantageous industry in China. Zhuhaitao, an analyst of Guosen Securities machinery industry, believes that the domestic robot industry will grow at a compound growth rate of 20% to 25% in the next decade

Zhang Xiaofei also said that we should first do what we can, first make it into scale, then form a cost-effective, and then integrate into the global supply chain, without worrying about the market